

Henry Lloyd-Hughes



I do remember a few years in the early nineties dominated by pretty snazzy TV adverts for Pop Tarts.I recall thinking that they resembled the breakfast of the future,individually foiled wrapped like a spaceman's breakfast on a Mars mission. Nothing says more about the stranger than science-fiction future of the merchandising landscape than these sugary breakfast "tarts". Each of which comes emblazoned with questions and images relating to the Han Solo-fronted Paramount franchise. This morning I was quizzed on the make and model of the car used to escape from the nightclub in the Temple of Doom, punchy stuff!
Who knows what tomorrow will bring? Shortee's favourite baseball team? Nazi dressing up tips?
I for one cannot wait to find out.
So for all the doubters out there who thought that Pop Tarts were just big soggy biscuits with various over-sweet fillings and "frostings", think again! The future has arrived and this time it's carrying a whip. Who cares what they taste like? This is the closest anyone whose not mental will get to actually eating a cartoon. If that isn't enough to entertain you first thing in the morning, nothing is.
H-Bomb